Writing For The Web

This one-day course is a basic introduction to writing copy for online audiences. During the day attendees will be introduced to the principles of writing for the web, best practice guidelines and useful formats for newsletters, blogs and website copy. The day will include practical exercises as well as time for discussion. Attendees are welcome to bring examples of projects they are working on for feedback during the day.

Introduction

Copywriting for the web is different to print publications. We skim articles, hop from page to page and often read on the move or on our mobile devices. It stands to reason that how we write for the web needs to take these factors, and more, into consideration.

Topics

• Why writing blogs and articles can help promote a business, product or service.
• Why writing online copy is different to other mediums
• The good, the bad and the ugly - discuss examples
• Best practice tips and techniques for writing for the web
• Useful formats for writing newsletters, sales copy and articles
• Repurposing and recycling copy for online use - where to use it and what changes to make
• Keeping your content on track – the principles of planning and measurement

Course Benefits

Attendees will gain an understanding of the principles of writing for online audiences and will have the chance to practice their new skills. They will leave feeling confident and full of ideas for online articles to promote their business.

Previous delegate feedback: Fantastic tutor, very engaging course and great service from the GTA staff. 

Tutor Profile

Nichole Culverwell Chart. PR, MCIPR is the Director of Black Vanilla and has over 25 years’ experience in the PR industry, working in Australia, the UK, and more recently, in the Channel Islands.

She has been a member of the Chartered Institute of Public Relations (CIPR) since 2004, is a Chartered practitioner and is the Vice-Chair of the Channel Islands CIPR group. Nichole runs a number of different training courses for clients and with the GTA, including social media and writing for the web.

Having worked in-house, for large agencies as well as freelancing, Nichole specialises in reputation management strategies, media relations, crisis communications and copywriting.

She is often called upon to write copy for advertisements, advertorials, websites and brochures. She works with clients to develop online content and blogs and Nichole also writes business and lifestyle features for magazines.

Her sector experience spans FMCG, finance and third sector.