Events

Purple Tuesday Introductory Breakfast

Join us for our 3rd Purple Tuesday celebration for an introduction to Purple Tuesday, the UK’s Accessible Shopping day.

Date & Time

3 Nov 08:30 - 10:00

Location

The Digital Greenhouse

Image from 2019 Purple Tuesday Introductory Breakfast

Join us to find out more about Purple Tuesday in Guernsey!

  • Hear from local case studies
  • Be informed by our local partners
  • take away free information on:
  • Producing Accessible Digital Content
  • Customer service
  • Site accessibility
  • web accessibility

What’s Purple Tuesday all about?

Purple Tuesday 2020 is a change programme for organisations of all sizes from all sectors to get involved in, with the common goal of improving the customer experience for disabled people 365 days a year.

In the UK alone, the Purple Pound – the spending power of disabled people and their families – is worth a staggering £274 billion and is estimated to be rising by 14% per year, yet less than 10% of organisations have a targeted plan to access the disability market. This is not only a huge frustration for disabled people but is also a huge missed opportunity for organisations who could be benefiting both socially and commercially by accessing the disability market.

Purple Tuesday is about creating a step-change improvement in the awareness of the value and needs of disabled customers. It is about making the customer experience accessible. Participating organisations will make public commitments (a minimum of one new activity or initiative) to ensure sustainable changes are made. For organisations, this will result in the opening up of products and services to the disability market.