Date & Time
Returning to the Digital Greenhouse for 2021, join us again this year for the Purple Tuesday Breakfast event to find out more about Purple Tuesday in Guernsey and gain some expert businesses advice on;
There will also be printed booklets available to take away with you!
What is Purple Tuesday all about?
Purple Tuesday is an international call to action, a change programme for organisations of all sizes from all sectors focused on changing the customer experience for disabled people 365 days a year. It will take all sectors making decisive, practical actions to meet the needs of disabled customers.
In the UK alone, the #PurplePound (the spending power of disabled people and their families) is worth a staggering £274 billion and is estimated to be rising by 14% per year, yet less than 10% of organisations have a targeted plan to access the disability market. This is not only a huge frustration for disabled people but is also a huge missed opportunity for organisations that could be benefiting both socially and commercially by accessing the disability market.
#PurpleTuesday is about creating a step-change improvement in the awareness of the value and needs of disabled customers. It is about making the customer experience accessible. Participating organisations will make public commitments (a minimum of one new activity or initiative) to ensure sustainable changes are made. For organisations, this will result in the opening up of products and services to the disability market.