Date & Time
Delivered by an expert facilitator, this workshop will consist of group activities through break out rooms as the Brand Activation Lab explores how to map a customer through their non-linear journey to purchase and understand their buying intent and the information they require.
Discover the type of message and ad format that should be used that suits the stage of the customer journey and their intent. To ensure the activity to reach the customer is successful, we learn which metrics can be adopted.
Finally, develop a roadmap that plans how frameworks and concepts can be adopted within the organisation.
The Targeting the Customer Campaign is a unique journey through connected and collaborative online and virtual training, that progresses through a Mini Lab and finishes with a Lab.
By the end of the campaign, participants will understand and know how to apply the concepts of lean digital marketing principles and create a real campaign blueprint for a real product of brand of their choice.
As part of the SMART Guernsey Economic Development programme powered by Agilisys Guernsey, we are pleased to be able to offer a number of fully funded places to individuals in Guernsey to build their skills in leading digital change in their businesses across all sectors.
This workshop will take place (virtually) across three half-day sessions,
Brand Activation Mini-Lab half-day session on May 5th 2021
Customer-centric Marketing Mini-Lab two half-day sessions on the 19th and 20th 2021
There are a limited number of fully-funded places available. In order to apply for a place, please complete the form here.
The deadline for application is Friday 16th April 2021