In a world where we have fewer chances than ever to network and build business in the traditional way, your personal brand is an opportunity to grow your network, opportunities and ultimately your business.
Speaker Alastair Banks has spoken all over Europe on this topic and will go through a 30 min session which includes actionable tips on what Personal Brand is, why you might need one and the steps you should take to improve yours.
Following the live-streamed session with Alastair there will be a thirty minute discussion facilitated by Nichole which will explore the key points from the presentation in a local context. The pair will be on hand to answer questions about LinkedIn and other relevant digital channels and the importance of having a positive digital footprint.
Course Content
- Business Development
- What is Personal Brand?
- Who needs a Personal Brand?
- Finding your passion - Telling your story
- Know your audience
- Content and Earning Attention
- Building your platform & Engagement
Course Benefits
By attending this session, you will understand the benefits of growing your personal brand, particularly in the business development and thought leadership spaces. You will get actionable tips on how to go about this the minute you finish the session.