Boost your online engagement by utilising your personal channels with Barclays Eagle Labs

This workshop by Barclays Eagle Labs will provide scaling businesses with methods to utilise personal channels to boost online marketing efforts and attract the right talent. It will include:

• Network-led digital marketing strategies.
• Methods of factoring personal channels into your content marketing.
• Personal channels as part of your employer brand.

People want to connect with other people. That’s why personal accounts get significantly more engagement on social media than company pages. By factoring personal channels into your digital marketing planning, scaling businesses can tackle both of these challenges.

Utilising personal channels strategically can enhance your online engagement and boost your employer's brand to attract the best talent.

The workshop is brought to you by Barclays Eagle Labs in collaboration with Adopter, a marketing company that helps green technology businesses frame their messaging and grow their online presence so they can reach the businesses, employees and investors that they need to scale.

The Speaker: Adopter Co-Founder Katherine Keddie.

Katherine believes that the key to solving the climate crisis is through technology innovation and rapid adoption across every sector of the economy. She views online marketing as a crucial part of this challenge by connecting disruptive technology with the market incumbents that urgently need long term solutions.