The Startup Academy is a 10-week programme designed to help early-stage businesses in Guernsey go from idea to market.
The programme is led by Blenheim Chalcot’s Red Team, who will share their knowledge and expertise with you such as, discovering customer insights, navigating unit economics and innovative business models. It is specifically designed to immerse entrepreneurs in developing their ventures, through a range of structured sessions and workshops.
Gain insider know-how, tips, tricks and essential elements to go from idea to market, and build connections with fellow cohort members for a lasting business network to drive you and your business forward!
The Startup Academy was made possible by the SMART Guernsey partnership, powered by Agilisys.
Read the stories behind the businesses on the 2023 Startup AcademyRead More
What to expect from the 10 weeks
The Statup Academy consists of a series of workshops and sessions covering the following topics:
What Is a Great Business?
The metrics by which great businesses are judged had changed rapidly over the last 12 months and this session provides a great opportunity to take an updated look at this landscape.
Discovering Customer Pains
This session focuses on effective ways to extract valuable information from customers about their pains and how to map data to identify opportunities for innovation.
Nail It then Scale It
This session looks at how to identify a valuable problem to solve, recognize product market fit, and develop and test a "Big Idea Hypothesis." Participants will learn how to make informed decisions and avoid wasting resources in their pursuit of success.
Early Unit Economics
This training will provide a deep dive into Unit Economics. Looking at how they relate to different business models and look at key growth metrics.
Business Model Innovation
In this session, participants will deeply analyse how their current business models work while maintaining optionality, together with learning how and why business models can be a powerful source of disruption.
How to Present a Business Case
Covering building a business case, including types, scales and considerations from both CEO and senior manager perspectives. Participants will also gain knowledge on the importance of reporting and tracking mechanisms for successful operational plans.
Who's it for?
This kick-start programme is specifically designed for early-stage, high-growth businesses in Guernsey with scale ambition! If you are starting or have recently started your venture and are looking to scale, this programme is for you.
The information below specifies the application criteria for the academy:
- Applicants must be residents of Guernsey
- The applicant’s business must be looking to scale with growth ambitions for 2024.
- Applications can be from any sector or business type.
- Each application is allocated two participant spaces on the programme. If you have a business partner or team member who would like to take part in the Startup Academy programme with you, you must fill in their details when applying.
If you are unsure if your business qualifies for this programme or if this is the right level for the current stage of development, please email firstname.lastname@example.org or call 01481 701010 for further advice.
The applications for the Startup Academy are currently closed. Please register your interest in the form below, for early prompts to apply to the next cohort!
Hear from the Startup Academy alumni
Andre Duquemin2023 Cohort Founder of Three Brain Training Academy
The Three Brain Training Academy is a private online community for next-gen leaders who want to prioritise peak performance while maximising their health and well-being.
"I joined the academy to help me build and scale a paid community of next-generation leaders who are looking for guidance and support in areas such as mental well-being, peak performance and leadership.
I have found the training with Red Team to be fascinating and hugely valuable training. Having the resources to really dig deep into what my business needs to do to move forward is vital. From uncovering customer pains to working up prototypes of possible solutions and then getting out in the field and talking to real people, it's been a thorough and rewarding journey. I have no doubt that my business is in a far better state to achieve real growth in the next 12 months as a result of this training."
Ben Wratten & Dave Wratten2023 Cohort Founders of Stage Portal
Stage Portal is a platform designed for the live event industry, meeting the demands and logistical challenges faced by event organisers, venues, production teams, and performers. Stage Portal enables the streamlining and automation of processes giving users the power to effortlessly manage equipment, artists, personnel and schedules saving days if not weeks of work. Allowing all parties to focus on creating unforgettable experiences, one event at a time.
"Our time on the Startup Academy was invaluable to the development of our business, Read Team, the Digital Greenhouse and the other businesses on the cohort have been so supportive on our journey. Having the space to focus on each of the different areas covered in the academy enabled us to accelerate at a much faster rate.
We are looking forward to next implementing the learning on how we can innovate on our business model."
Joanna Corder2023 Cohort Founder of The Veterinary Content Company and Petlearnia
Run by passionate vets, The Veterinary Content Company provides blogs and articles about pets for companies and pet owners all over the world. Their new solution, Petlearnia, will give owners an engaging learning experience so they can better understand and help their pets.
"The course has been amazing. I’ve run several small businesses from home but never even did economics at school, so it’s been so great to learn the theory. Having said that, it’s been surprisingly practical and I loved being part of a supportive and cohesive cohort helping one another with business plans, technological issues, and our pitches."
Louis Jooste2023 Cohort Co-founder of Cloud Wealth
CloudWealth is a secure, interactive online platform for clients and service providers in the Financial Services Industry where all aspects of the client journey can be managed by the use of automated decision-making processes and a centralised filing system - thereby reducing reliance on paper, ensuring better data protection and allowing teams to work remotely.
"The Startup Academy was a great journey and I learned a lot of useful things. Sometimes with these things, you learn the theory behind it but never get the opportunity to apply it practically. To me, the academy was like a short course MBA for startups and I would recommend it to even the most 'knowledgeable' aspiring entrepreneur.
I appreciated the learning modules that dealt with business model innovation the most - there are so many ways to present a business to the market and to be able to pivot a business by changing the business model or even selecting a fit-for-purpose model is so crucial. My learnings will help me know what to look out for."
Matthias Plunser2023 Cohort Founder of Channel Islands Workation and WXplr
The Channel Islands Workation platform looks to help individuals and teams to increase productivity, focus and work-life balance by combining work and vacation on the Channel Islands. WXplr - Workation Explorer is an AI-based platform that offers worldwide consultation and booking of tailor-made workations.
"I applied because I wanted to use all available opportunities to get Channel Islands Workation on track! I needed resources to build a strong and scaleable business, help build and grow my network on the channel islands, find key partners/investors for the future and bring the topic "Workations" forward for remote Islands.
The Startup Academy had a great influence on my startup. I started with the simple idea of providing workations on the Channel Islands. Now it has become a real digital tech startup idea, backed by great insights about how to really nail the Big Idea Hypothesis, creating an awesome product to solve a real problem and finally how to bring my solution to the market. It helped a lot to be in a nice group of individuals working on their own startup and having the support of Digital Greenhouse and the Blenheim Chalcot Red Team."
Tammy Lodge2023 Cohort Founder of Leaving Toxicity
Leaving Toxicity provides sessions and programmes for women who experience high-functioning anxiety to help them feel at ease.
"I applied to participate in the Academy because I see the importance of building a business with a strong foundation. In addition, getting to work with the Red Team and other local start-ups offered great opportunities for growth, collaboration and mutual support."
Tim Rowe & Sonia Mills Vincent De Vera2023 Cohort Founders of Wild Wolf Wellbeing
Combining psychotherapy and their own personal experiences in their well-being practice, Wild Wolf Wellbeing embraces the understanding that each person is unique, fostering a supportive environment that has garnered overwhelming praise from their clients.
"Participating in the Startup Academy was vital for us to help ensure the success of our ambitious business model. It granted us access to invaluable support and resources from Digital Greenhouse and Blenheim Chalcott Red Team. Engaging with these industry experts allowed us to ask critical questions, refine our strategies, and make informed decisions as we prepared to scale Wild Wolf Wellbeing. Helping us to build a solid foundation for long-term success and empowering us to bring our transformative vision to a broader audience. Through this programme, we're ready to make a lasting impact and fulfil our mission on a global scale."