Digital Marketing Workshop: Emails

Tonicha Ward has been at Guernsey Finance for five years and during that time, she has been responsible for developing and executing a wide range of global digital marketing campaigns for the agency, promoting worldwide events and business development opportunities, across several different marketing channels including, but not limited to, email, social media, and website. She is responsible for driving the organisation's marketing strategy and managing the day-to-day marketing activities and the team. Tonicha is working towards her level 6 diploma in Professional Digital Marketing from the Chartered Institute of Marketing. She has also completed a level 5 diploma from the Institute of Digital Marketing. Her studies have given her an excellent foundation in the fundamentals of marketing, including strategy and digital customer optimisation.

Molly Phillips joined Guernsey Finance in February 2022 and since then has been responsible for managing the agency's email marketing campaigns and supporting the Head of Digital Marketing with developing digital marketing strategies and managing and monitoring the performance of the agency’s various marketing channels. Molly has recently completed her level 5 diploma in Professional Digital Marketing and has started working towards her level 6 diploma in Professional Digital Marketing with the Chartered Institute of Marketing. Her continuous studies provide her with insightful, up-to-date knowledge of digital marketing, including strategy and campaign management.