Role: Digital Marketing Associate
Location: Channel Islands
Line of Service: Business Enablement
Grade: Associate
Contracted Hours per Week: 37.5
PwC Channel Islands Overview
PwC is a highly dynamic professional services firm offering Advisory, Tax, Audit and other assurance services to a large portfolio of international and local clients. The Channel Islands firm employs 600+ staff in offices across Jersey, Guernsey and Alderney and is part of an international network of 151 PwC firms employing over 364,000 staff.
Purpose of the role
The successful candidate will report to the Marketing Manager and work with the broader team to deliver digital marketing campaigns and promotional activities that position PwC as a leader in the industry and as the local employer of choice. This ranges from campaigns promoting our services to recruitment drives to promoting our CSR and D&I initiatives.
Principal duties and responsibilities:
● Website: understand user experience and user design to work closely with the global web team to develop and manage content changes on the Channel Islands website.
● Social media marketing: manage and create content for the Channel Islands social media channels, including PwC’s employee advocacy platform SproutSocial.
● Asset creation and editing: design visually appealing collateral for print, web and social media including video editing, while adhering to global network brand guidelines.
● Data analytics: analysing and reporting on the effectiveness of digital marketing activity.
● External agencies: collaborate with a number of external agencies including creative agencies, media schedulers and filmmakers to develop and produce digital campaigns.
● Email marketing: assist in creating email marketing campaigns using Marketing Cloud and Salesforce, liaising with various departments to produce content.
● Media monitoring: monitor and report on PwC and key competitor media (incl social) profiles.
Essential skills required for the role:
● Experience working in a Marketing environment, with a professional Marketing qualification (degree level or otherwise).
● Confident using design packages such as Adobe package, Premier Pro, Indesign, Photoshop, AI.
● Ability to understand and work within very high brand compliance standards.
● Strong marketing skills with a proven track record of working in this environment.
● Strong copywriting and communication skills, with high attention to detail.
● A mix of creative and analytical abilities.
● Adaptability and agility whilst working across broader areas of marketing.
● An excellent team player who can also use their own initiative.
Desirable skills and qualifications required for the role:
● Experience with online analytics software, including Adobe Experience Cloud, would be beneficial.
● Experience in PPC and an understanding of SEO best practices.
● A Degree in Marketing or Creative subject or relevant qualification.
● Minimum of 2 years of experience in a creative digital marketing environment.
The skills we look for in our people:
All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, Evolved PwC Professional.
The Evolved PwC Professional focuses on two core behaviours:
Trusted Leadership and Distinctive outcomes. Trusted Leadership is underpinned by core behaviours that Inspire, Empower and Evolve, and Distinctive outcomes is underpinned by behaviours that Champion, Build and Deliver.
Diversity:
We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool as well as those who reflect the diverse nature of our society. We aim to encourage a culture where people can be themselves and be valued for their unique strengths. Creating value through diversity is what makes us strong as a business.
https://pwc.to/2vY6KZm.